// Content 06 INTERNATIONAL BUSINESS COMMUNITIES It is, more than anything else, its large communities of French, American, Chinese, Korean and Indian nationals that characterize FrankfurtRhineMain and make this metropolitan region one of the most international of its kind globally. What do they do here, and what do they have in common? A little round-the-world trip in FrankfurtRhineMain. For the past 30 years Maier-Bridou has also played an active role in the Club des Affaires de la Hesse. She has been its chair since 2016. The club’s declared aim: To lend the French community here greater visibility. There are around 12,000 French residents in the region and more than 1,000 children attend the Lycée Français Victor Hugo in Frankfurt’s Rödelheim district. French pharmaceuticals giant Sanofi and motor corporation Stellantis (Opel) operate large factories here, and all the reputed French banks, Air France and Club Med have representative offices in downtown Frankfurt. In her spare time Maier-Bridou goes into schools, hoping to stimulate interest in French language and culture; she even helps out with presidential elections at the French school. She is also to be found zipping around the Then, however, she embarked on an entirely different course: She started studying for the bar in Saarbrücken, after which she went to the Sorbonne in Paris – where she met her future hus- band. “A tall blonde German who spoke atrocious French and worked in an English-speaking law office,” she recounts with a smile. She now works for a legal practice in the Nextower on Hauptwache where she advises French companies on German law in French. At the beginning of the 1990s, her husband > Nathalie Maier-Bridou rolls up to Thurn-und-Taxis- Platz in the heart of Frankfurt on her bright red scooter and talks about how she came to be in Frankfurt. She ex- plains how, while she was teaching at a secondary school in Nantes, she became fascinated by the German language. Then came student exchanges, after which she embarked on a German language course at the interpreters’ institute in Saarbrücken be- cause she very much wanted to become a German teacher. wanted to move back to Germany. She has been living in Frank- furt since 1990 because of its international flair, its compact size, and its French community. // Location BY MARTIN ORTH (TEXT) AND JONAS RATERMANN (PHOTOS) 06 07 F R M 0 1 I 2 2 French lawyer Nathalie Maier-Bridou enjoys travel- ling to work on her scooter. She is also CEO of the Club des Affaires de la Hesse. 1 // Discoveries The pyramid of rods in Dreieich is a popular photo theme, complete with Frankfurt’s skyline in the background. “Gut Neuhof” is very close by, serving good farmer’s food. 20 20 21 F R M 0 1 I 2 2 r e l g o v t u m l e h / k c o t S e b o d A THE NEW OUT- DOORS The pandemic significantly boosted people’s desire to get out and discover things. 17 great locations and a cool route. BY MARTIN ORTH (TEXT) > Tourist numbers are on the rise and FrankfurtRhineMain in- habitants are also being attracted back outdoors. By May 2022, the City of Frankfurt had recorded three times as many visitors as one year earlier and in June Frankfurt Airport recorded its highest monthly passen- ger figures since the pandemic began. Which all prompts the question: Where to head for? What’s new, what’s still undiscovered in the region, and what’s all the rage? We have drawn up a list of 17 locations that have great Insta-potential and will help keep you fit. You can reward yourself at four of them that offer culinary delights. \\ LOCATION How international business communities shape the region 34 // Excellence o m m I A C MEGA- TRENDS What answers does FrankfurtRhineMain have to New Work, New Mobility and Cyber Security – the latest global megatrends BY CARSTEN HAUPTMEIER (TEXT) New Work By day the number of people in Frankfurt tops a million when in addition to the 750,000 residents who are already here, around 400,000 people commute to the city to work. In fact, the entire FrankfurtRhineMain metropolitan region is one giant job-creating machine – one reason being that here trends are quickly taken up and advanced. That also goes for the megatrend: New Work. For example, at the COPETRI Convention 2022, a new event format hosted on the COPETRI community platform, over 2,500 experts discussed how to con- nect the future topics of people, transformation, and innovation. People in the FrankfurtRhineMain region have been structuring their work flexibly for some time – alternating remote working with time spent in the office. The city will nevertheless continue to act like a magnet – given the ever-new attrac- tions on offer like the Millennium Tower that is to be inaugurated in 2030. At 280 metres in height, the office-and-hotel tower will be the tallest high-rise in the EU. 34 35 F R M 0 1 I 2 2 “Skyhall” with a view of Frankfurt: A public viewing platform is planned for the top of the 280-metre-high Millennium Tower. EXCELLENCE What responses FRM offers to the global megatrends 03 Editorial 04 Contents/Imprint 06 Location DISCOVERIES What’s new and waiting to be discovered in FrankfurtRhineMain 42 // Locals n n a m r e t a R s a n o J TOMORROW’S PEOPLE Seven out of 5.8 million: Looking at these faces, it’s easy to see what makes the metropolitan region of FrankfurtRhineMain so strong. BY LAURALIE SCHWEIGER AND MARTIN ORTH (TEXTS) Hassan Annouri Rapper Annouri is the composer of Frankfurt’s latest anthem. Published in May 2022, his song “Wir sind alles Frankfurter” (“We are all from Frankfurt”, YouTube) now swings along softly in the background in all the in haunts. Still, it is not a song to be belted out at football stadiums and more of a ballad in praise of the internationality and feeling of togetherness in the region. This is really important to Annouri, who is also socially very committed. The son of Moroccan immigrants, he grew up in Griesheim, once a deprived area of Frankfurt, and became a rap fan in his teenage years, “Simply because I recognized myself in it, the same way that American rap- pers hung around in the ghettos.” He has brought out several songs since then but none of them has been as successful as this one. “The feedback has been sensa- tional,” reports Annouri. He sang at Frankfurt Fashion Week, at the Newcomers’ Festival in the Römer, and as a spur-of-the-moment thing in front of his bar “Noah” behind the Alte Oper. “Everybody can identify themselves in the song.” 43 43 F R M 0 1 I 2 2 LOCALS Which faces and stories you have to know GIESSEN > How international business communities LIMBURG shape the region 16 Best Practice > How an Indian corporation put down roots in FRM 18 Investment > Why US rapper Snoop Dogg is investing in FrankfurtRhineMain 20 Discoveries > What’s new and waiting to be discovered in the region 30 Interview > How Eintracht Frankfurt won the Europa League and many hearts and minds along the way 34 Excellence > What responses FRM offers to the global megatrends 40 Network > How FrankfurtRhineMain is competing to be the World Design Capital 2026 42 Locals > Which faces and stories you have to know 50 Special > What’s on show at the first museum of electronic music BAD HOMBURG FRANKFURT HANAU WIESBADEN MAINZ OFFENBACH ASCHAFFENBURG DARMSTADT HEPPENHEIM The magazine on the FrankfurtRhineMain metropolitan region INVESTMENT Why Snoop Dogg is investing in FRM LOCALS Which faces you need to know INTERVIEW How Eintracht Frankfurt won over countless hearts and minds EXCELLENCE What responses FrankfurtRhineMain has to the global megatrends NETWORK How FrankfurtRhineMain is competing to be the World Design Capital 2026 DISCOVERIES What’s new in the region and awaiting discovery FrankfurtRhineMain The international business communities Issue 2022 > i s h E n g l E d i t i o n International Business Communities French lawyer Nathalie Maier-Bridou is head of Club des Affaires de la Hesse. IMPRINT Publisher FRM – The magazine on the FrankfurtRhineMain metropolitan region is realized by FrankfurtRheinMain GmbH International Marketing of the Region in collaboration with Fazit Communication GmbH, Frankfurt/Main. On behalf of FrankfurtRheinMain GmbH: Eric Menges, Managing Director Publishing house Fazit Communication GmbH, Tel.: (069) 75 91-3101, Management: Jonas Grashey, Hannes Ludwig Adress of the publishing house and editors Frankenallee 71–81, 60327 Frankfurt/Main, which is also the legal address for all responsible persons and representatives stated in the imprint Editor-in-chief Martin Orth Art director Martin Gorka Production Zarka Ghaffar Translations Jeremy Gaines Distribution Jadwiga Jaenicke, Tel. (069) 75 91-3011, Fax (069) 75 91-2673 Notes Articles where the author’s name is given do not necessarily reflect the editors’ opinions. Reprints only with express permission of the publishing company. Printed in Germany, Copyright © by Fazit Communication GmbH 202. The magazine is printed on eco- friendly paper. It was manufactured using cellulose bleached without using chlorine. Cover photo Jonas Ratermann Photo back cover Holger Peters 04 05 F R M 0 1 I 2 2